Applications for the NYC and LA cohorts for Spring 2024 are open now!
You must be based in the United States
You must be 18+
You can’t have attended a portfolio school or similar ad program before
You must be pursuing a creative role in the industry (Art Director/Copywriter)
You must be willing to commit to the hours and work required
Spring ‘24 applications for NYC and LA open now!
You can apply to any of our schools even if you don’t live in the area; just make sure you are able to make the time zone work for you.
Applications for the Spring 2024 LA and NY cohorts are now open!
Spring 2024 Applications open on January 22nd, 2024.
Applications are due at 11:59 PM on Friday, March 1st, 2024.
All applicants will be notified of their status no later than Wednesday, March 27, 2024.
Spring 2024 Classes begin Tuesday, April 2nd 2024.
Make a video no longer than 60 seconds that tells us who you are and why you want to be an advertising creative.
Show us your creativity. Do you have an online pin business? Are you big on TikTok? Are you an artist, photographer, poet, dancer? Show us how you’re using your creativity right now.
Answer the brief below and upload your response as either a presentation deck (Google Slides or PowerPoint) or as a PDF.
Spring 2024 Application Brief
The Challenge: Create a print ad for the pgLang Light Phone.
Audience: Social media-addicted Gen Z and millennial consumers.
Some background: The pgLang Light Phone is an unlocked, 4G LTE mobile phone. The pgLang Light Phone has no web browser or social media apps. It can call, text, set an alarm, and be used as a hotspot. There are also add-on tools that include a music player, notes, a calculator, directions, and more. It's a simple phone with a few essential tools. It uses a unique e-ink display and has a completely custom typographic-based interface.
The pgLang Light Phone will never have social media, internet browsing, email, news, or ads. There are no infinite feeds. The phone’s tools are intentional, and there is a clear objective in opening the tool. There will never be an infinite feed. The small black-and-white screen of the device reflects this philosophy and inherently limits the phone's functionality.
PGLang is an independent multidisciplinary creative communications company specializing in music and visual media production. It was founded by Kendrick Lamar and Dave Free in 2020 and is headquartered in Los Angeles.
There is a growing movement among Gen Z to do away with smartphones and revert to “less smart” phones like old-school flip and slide phones.
Link to product: https://pg-lang.com/product/lightphone
Your idea will be judged on how original, creative, and unexpected it is.