Applications for the Atlanta and Chicago Fall 2023 are now closed!
You must be based in the United States
You must be 18+
You can’t have attended a portfolio school or similar ad program before
You must be pursuing a creative role in the industry (Art Director/Copywriter)
You must be willing to commit to the hours and work required
Fall ‘23 applications for ATL and CHI are now closed!
You can apply to any of our schools even if you don’t live in the area; just make sure you are able to make the time zone work for you.
Applications for the Spring 2024 LA and NY cohorts will open this winter.
Fall 2023 Applications open on July 12th, 2023.
Applications are due at 11:59 PM on Wednesday, August 30, 2023.
All applicants will be notified of their status no later than Wednesday, September 27, 2023.
Fall 2023 Classes begin Tuesday, October 3rd, 2023.
Make a video no longer than 60 seconds that tells us who you are and why you want to be an advertising creative.
Show us your creativity. Do you have an online pin business? Are you big on TikTok? Are you an artist, photographer, poet, dancer? Show us how you’re using your creativity right now.
Answer the brief below and upload your response as either a presentation deck (Google Slides or PowerPoint) or as a PDF.
Fall 2023 Application Brief
Client: Athletic Brewing - America’s leading non-alcoholic craft beer brand
Your Task: Take Athletic Brewing to the Super Bowl! But, there’s a catch. They don’t have millions of dollars for a prime-time TV spot, so how will you help Athletic Brewing steal the show?
Your idea could take place exclusively on social media. Maybe it’s a radio campaign with a twist? Or maybe it’s a really surprising way of getting cans into people’s hands. Whatever it is, it CAN NOT be a TV spot.
How will your idea be judged?
There are many criteria we will use to judge your idea. Is it interesting enough that it would catch people’s attention during the biggest advertising event of the year? Is it unexpected? Is it culturally relevant? Is it right for the brand?
Athletic Brewing is revolutionizing the beer industry by crafting high-quality, flavorful, and award-winning non-alcoholic beers. With a mission to inspire and support an active, healthy, and balanced lifestyle, Athletic Brewing is dedicated to changing the perception of what it means to enjoy a great-tasting beer. As the brand continues to grow, they are seeking innovative and talented individuals to join their advertising team.
Some helpful Insights:
Non-traditional lifestyles: Athletic Brewing appeals to a diverse group of individuals who lead active, adventurous, and balanced lives. They appreciate quality, flavor, and the freedom to make conscious choices.
Breaking stereotypes: Athletic Brewing challenges the perception that beer is exclusively for moments of indulgence or excess. It encourages a shift in mindset towards a healthier and more balanced approach to alcohol consumption.
Community and inclusivity: Athletic Brewing fosters a strong sense of community and inclusivity, bringing people together through shared interests and values.