Applications for the CHI and ATL cohorts for Fall 2024 are now open!

 

 

Who’s eligible:

You must be based in the United States

  • You must be 18+

  • You can’t have attended a portfolio school or similar ad program before

  • You must be pursuing a creative role in the industry (Art Director/Copywriter)

  • You must be willing to commit to the hours and work required

Applications for the CHI and ATL cohorts for Fall 2024 are now open!

You can apply to any of our schools even if you don’t live in the area; just make sure you are able to make the time zone work for you.

The dates:

Fall 2024 Applications open on July 5th, 2024.

Applications are due at 11:59 PM EST on August 30th, 2024.

All applicants will be notified of their status mid September.

Fall 2024 Classes begin Tuesday, October 1st 2024.

How to apply:

    1. Make a video no longer than 60 seconds that tells us who you are and why you want to be an advertising creative.

    2. Show us your creativity. Do you have an online pin business? Are you big on TikTok? Are you an artist, photographer, poet, dancer? Show us how you’re using your creativity right now.

    3. Answer the brief below and upload your response as either a presentation deck (Google Slides or PowerPoint) or as a PDF.

Fall 2024 Application Brief

  1. Client: TIDAL

 

    • The Challenge: Craft a data-driven storytelling campaign that creatively transforms listener data in a new and exciting way, compelling them to share on social media. 
    • Audience: New and rising music artists, alongside Gen Z and Millennial music enthusiasts with disposable income.
    • Some background: TIDAL is a global music streaming platform that connects fans with artists through unique experiences. With over 100 million songs and 650,000 videos in its catalog, TIDAL stands out. In a significant move in March 2021, Square, Inc. acquired a majority ownership stake for $297 million, keeping music mogul, JAY-Z as a shareholder and part of the Board of Directors. This collaboration positions TIDAL to operate independently within Square, uniting economic empowerment, and artist support, and delivering an exceptional music streaming experience for users.
  • Helpful Insights:
    • TIDAL boasts one of the highest payout rates in the industry, compensating artists approximately between $0.0125 and $0.013 per stream. Despite the high payout rate, TIDAL's relatively smaller user base compared to Spotify or Apple Music impacts the overall artist earnings on the platform.
    • Artists on TIDAL need about 80 streams to earn a dollar and 80,000 streams to reach $1000, making it a more financially rewarding platform for creators. In contrast, Spotify pays artists between $0.003 - $0.005 per stream, requiring just under 23,000 streams to reach $100 in payment.
    • TIDAL currently provides users with a "My Most Listened" playlist, summarizing their top music choices on a monthly and annual basis.
    • Since 2016, Spotify's data-driven Wrapped campaign has captivated listeners, dominating the music streaming scene and claiming the most share of voice at the end of the year.

 

Your idea will be judged on how original, creative, and unexpected it is.

Apply Now!